A national and very successful food company called Sam’s Sweet Chilli Sauce Co.‘ are in need of a re-brand for their range of bottled sauces. The sauces are sold in supermarkets all over the country, so the new logo really needs to stand out amongst all of the competition on the shelves. Initially, the branding needs to be applied across two chilli flavours: ‚Sweet&Mild‘ and ‚Super Spicy‘.

The typographic Logo was chosen to make it immediately apparent what the jar includes; customers scan across shelves quickly, so the design has to be eye-catching. Also the chosen colour palette makes sure to draw people’s attention towards the delicious sauces.